As you can see, my brand name is Stay Awesome (: The series of T-shirts will be targeted to teenagers and young adults so I feel that having a logo that reflects their characteristics is vital. How does my logo do that? Let me explain!
The red colour of the font represents the energy and fun vibe that young people possess. Also, as it is a vibrant and dynamic colour, it shows the fun-loving and free-spirited side that young people have.
In addition, the logo also makes use of the principles of colour psychology, as this colour stands out and causes people to feel excitement. This mirrors my brand vision, as I want people to perceive my brand as a up-and-coming one, which offers exciting designs of T-shirts.
For my mascot, I chose an alien as I feel that it is unusual yet unique! This is exactly what my brand philosophy is, to promote individualism among people, and not conform to the norms of society.
Well, my process of creating the logo and mascot was a rather painstaking one! First, I researched on the fonts that young people will find attractive, and also on colour psychology, which is a small yet integral part of creating a good logo design that will appeal to consumers.
Then, I came up on different thumbnails for my brand logo and mascot. Finally, drawing my designs on adobe illustrator was the last step. It was a rather challenging process, as it is my first time creating my own design on it. But there is a great sense of satisfaction when I completed it after a seemingly long time.
All in all, I had fun creating my own designs, and all I have to do to to subject it to approval! Hope it goes fine! (:
