Friday, 17 May 2013

Here's my mood board showing the latest teenage fashion in Singapore! (:

During the visual communication lesson this week, I learnt more about design influences on contemporary designs, and also about art movements, such as cubism. It was such an eye opener to know how these designs came about, and the stories behind a work of art. One good example would be the 'Weeping Woman' by Pablo Picasso. Who would have known that the subject of the piece was actually his mistress Dora Maar, and he painted it to show the acrimonious and tumultuous nature of their relationship? 
Credits:www.aduckinherpond.com

Indeed, through visual communication, I have learnt to appreciate art and designs around me. Instead of looking at them at the surface , I have learnt to discover them at a deeper level by finding out about the inspiration behind the piece. It's somewhat like finding the unknown, for most pieces are so abstract that one cannot simply interpret the artist's intention just by looking at it.
Well, I've also learnt that one can discover new and intriguing things once we become more aware of our surroundings and things around us. Upon seeing a print advertisement, one does not usually think about the design concepts behind creating such an eye-catching piece of work.But now, I find myself scrutinising them and it is so surprising how many discoveries I have.
Take this advertisement for example;

Credits:Apple


The contrast of colours in the advertisement makes the product (in this case it is the iPod) stand out. Its a simple yet effective design, for one does not need much guessing to figure out what the advertisement is trying to sell. At the same time,  the vibrant pink colour gives a fun vibe to the whole advertisement. My guess is that it is targeted to a younger demographic and its trying to market the iPod as something that is trendy and cool.
Indeed, good designs can make the world so much more interesting, and I'm rather excited to create some designs myself. Who knows what I will come up with? (:

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