Yes, that is the name of my T-shirt brand. (: Some people may be wondering,' Why this name'? Actually, I chose this name not only because of its simplicity, but it communicates the philosophy of my brand. According to Oxford dictionary, the word 'awesome' means extremely impressive. This is my hope for the company, that the T-shirts that we produce will be awe-inspiring. In addition, there is another reason for my choice, and that is my hope for young people today.
These days, the media portrays the 'ideal look' for females as someone with immaculate features and an extremely thin frame. As for males, the perfect look is portrayed by someone with chiseled muscles, and stunning good looks. Well,the message communicated to us subconsciously is that if we do not look like that, we are not good looking enough. I suppose that is the reason in the increase of young people being stricken with eating disorders and going for plastic surgery to improve their looks. And to me, that is really something to lament about.
As such, I hope that through my brand, I hope to communicate the message that everyone is an awesome, unique individual. Instead of conforming to the norms of the society, I feel that all young people should express their individuality, and know that they are extraordinary. Well, this is because there is no one in the world that is the same as them! I also hope all young people will know that they are blessed with their own aptitudes and talents, and they should never feel that they are inadequate. (:
And to end this post, here's a beautiful song that I think sums everything up best.
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