Photoshop part 2!

Some pictures that I edited with Adobe Photoshop!

Photoshop!

Yesterday for visual communication lesson, I learnt how to to use adobe photoshop to edit photographs and create paintings! It was an very engaging lesson, as we got to apply the various tools to create effects in our photographs, much to my amazement.

Before the lesson, I never knew that we could even edit a picture of someone with a bad skin condition, and transform the person's face into one that is flawless and impeccable, by using the spot healing brush tool. Another interesting tool I used was the clone stamp tool, and I was amused that we could actually edit the picture such that the subject of the photograph will have extra ears or eyes.

Now that I have learnt how photoshop works, it makes me wonder whether the models seen in advertisements actually have good figures and exquisite skin as seen, or whether their pictures were actually photoshopped so that they will look more flattering. Something compelling to think about. (:

Anyway, this is the photo that I edited during the lesson!

Before

After

Till next time!

Development of my brand logo and mascot!

As you can see, my brand name is Stay Awesome (:  The series of T-shirts will be targeted to teenagers and young adults so I feel that having a logo that reflects their characteristics is vital. How does my logo  do that? Let me explain!

The red colour of the font represents the energy and fun vibe that young people possess. Also, as it is a vibrant and dynamic colour, it shows the fun-loving and free-spirited side that young people have.

In addition, the logo also makes use of the principles of colour psychology, as this colour stands out and causes people to feel excitement. This mirrors my brand vision, as I want people to perceive my brand as a up-and-coming one, which offers exciting designs of T-shirts.

For my mascot, I chose an alien as I feel that it is unusual yet unique! This is exactly what my brand philosophy is, to promote individualism among people, and not conform to the norms of society.

Well, my process of creating the logo and mascot was a rather painstaking one!  First, I researched on the fonts that young people will find attractive, and also on colour psychology, which is a small yet integral part of creating a good logo design that will appeal to consumers. 

Then, I came up on different thumbnails for my brand logo and mascot. Finally, drawing my designs on adobe illustrator was the last step. It was a rather challenging process, as it is my first time creating my own design on it. But there is a great sense of satisfaction when I completed it after a seemingly long time.

All in all, I had fun creating my own designs, and all I have to do to to subject it to approval! Hope it goes fine! (:

Today for visual communication class, I learnt how to use the Adobe Illustrator for the first time in my whole life! Honestly, it was a really challenging task, for I had no idea how to use it at all. But gradually, I slowly learnt how to create shapes and there is an unbelievable sense of satisfaction when I finally mastered how to do so after a seemingly long time. I really hope that in the days to come, I will be able to finally put what I have learnt into good use when I create illustrations on my own!
Anyway, here are some amazing works of art I found created with adobe illustrator! It will be amazing if I will be able to create something like that one day (:

Credits:http://www.creativepro.com

Credits:http://adobe-illustrator.en.softonic.com

Credits:www.creativepro.com

Credits:www.dewikimedia.org

Credits:www.aemcreativemaster.blogspot.com

Credits:http://gorsel.kindir.net/adobe-illustrator-cs5-2099.jpg

Here's my mood board showing the latest teenage fashion in Singapore! (:

During the visual communication lesson this week, I learnt more about design influences on contemporary designs, and also about art movements, such as cubism. It was such an eye opener to know how these designs came about, and the stories behind a work of art. One good example would be the 'Weeping Woman' by Pablo Picasso. Who would have known that the subject of the piece was actually his mistress Dora Maar, and he painted it to show the acrimonious and tumultuous nature of their relationship? 

Credits:www.aduckinherpond.com

Indeed, through visual communication, I have learnt to appreciate art and designs around me. Instead of looking at them at the surface , I have learnt to discover them at a deeper level by finding out about the inspiration behind the piece. It's somewhat like finding the unknown, for most pieces are so abstract that one cannot simply interpret the artist's intention just by looking at it.

Well, I've also learnt that one can discover new and intriguing things once we become more aware of our surroundings and things around us. Upon seeing a print advertisement, one does not usually think about the design concepts behind creating such an eye-catching piece of work.But now, I find myself scrutinising them and it is so surprising how many discoveries I have.

Take this advertisement for example;

Credits:Apple

The contrast of colours in the advertisement makes the product (in this case it is the iPod) stand out. Its a simple yet effective design, for one does not need much guessing to figure out what the advertisement is trying to sell. At the same time,  the vibrant pink colour gives a fun vibe to the whole advertisement. My guess is that it is targeted to a younger demographic and its trying to market the iPod as something that is trendy and cool.
Indeed, good designs can make the world so much more interesting, and I'm rather excited to create some designs myself. Who knows what I will come up with? (:

Stay awesome.

Yes, that is the name of my T-shirt brand. (: Some people may be wondering,' Why this name'? Actually, I chose this name not only because of its simplicity, but it communicates the philosophy of my brand. According to Oxford dictionary, the word 'awesome' means extremely impressive. This is my hope for the company, that the T-shirts that we produce will be awe-inspiring. In addition, there is another reason for my choice, and that is my hope for young people today.

These days, the media portrays the 'ideal look' for females as someone with immaculate features and an extremely thin frame. As for males, the perfect look is portrayed by someone with chiseled muscles, and stunning good looks. Well,the message communicated to us subconsciously is that if we do not look like that, we are not good looking enough. I suppose that is the reason in the increase of young people being stricken with eating disorders and going for plastic surgery to improve their looks. And to me, that is really something to lament about.

As such, I hope that through my brand, I hope to communicate the message that everyone is an awesome, unique individual. Instead of conforming to the norms of the society, I feel that all young people should express their individuality, and know that they are extraordinary. Well, this is because there is no one in the world that is the same as them! I also hope all young people will know that they are blessed with their own aptitudes and talents, and they should never feel that they are inadequate. (:

And to end this post, here's a beautiful song that I think sums everything up best.

Visual communication lesson 2

Here are some examples of the principles of design that I learnt!

Balance: The subject is balanced by a shape at the side of the picture, making them aesthetically appealing.

Gradation: There is a gradation of colours from dark to light, producing aerial perspective.

Repetition: Varying the colours for the second picture makes it much more vibrant, and makes it more interesting to look at.

Repetition without variation

Repetition with variation

Contrast: The contrast of colours ( dark and light) makes the picture more captivating. For the first picture, the contrast of tones and colours brings attention to the subject of the piece

Harmony: The result of using similar colour and tones for a whole piece is a stimulating effect to the eyes.

Dominance: Making use of a dominant subject in the picture makes it more striking

Unity: There is a visual link to the objects in the picture, making it more comfortable to look, as opposed to when the objects are vertical to each other.